Groceries for family in Cebu

Maria works night shifts at a hospital in Calgary. Her parents in Cebu count on her for weekly groceries, and for years she sent cash through transfer services that took a cut at both ends and a day or two to arrive.

She never knew where the money went. Some weeks it was rice and vegetables. Other weeks it was something else, and neither of them wanted to ask.

Now Maria buys a grocery gift card in the Bidali app every payday, and it lands on her mother’s phone straight away. She sets a weekly budget once, and the app keeps each send inside it.

Her mother chooses where to spend it, whether that is Jollibee for a family lunch or SM for the week’s shopping. Maria earns cash back on every card she sends.

Groceries arrive the same afternoon and her family picks what they need. Maria sees exactly what she sent, and the cash back on each card covers part of the next one.

Nobody asks for receipts, and nobody has to. It is groceries, every week.