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A gift card for a niece in Lagos

Daniel sends his niece a birthday gift card she can actually use, from a shop she already loves, delivered in minutes.

Gifting · Toronto → Lagos · Bidali One, Mobile app

Names and details are representative of how Bidali is used.

A smiling young Black woman holding out a wrapped gift box

At a glance

From choosing to delivered
Minutes
She chooses what to buy
Her pick
No shipping, no customs
No parcel

Challenge

Daniel’s niece Amara turns seventeen in Lagos this month, and he is in Toronto. A parcel would take weeks, cost more than the gift and might sit at customs. Cash feels impersonal, and transfer fees take a slice.

He also has no idea what a seventeen-year-old wants. Whatever he guesses, she would rather choose for herself.

Solution

Daniel opens the Bidali app, picks a gift card for Jumia, a store Amara already shops at, and adds a birthday message. The card reaches her phone in minutes.

He sets the amount in his own currency and sees the price before he pays. Amara opens the card and spends it in her own currency.

Outcome

The gift arrives before the party. Amara buys the headphones she had been eyeing, and sends Daniel a photo of them.

No parcel, no customs form and no guessing. Next year he will send it to Lagos again, probably a day earlier.

“I stopped guessing. She picks, it arrives in minutes, and I still get to write the message.”

Daniel, Toronto

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Frequently asked questions

Yes. Pick a brand available where the recipient lives, add a message and send. The card is delivered digitally, so there is no shipping or customs.

Most digital gift cards work online with the retailer the card is for. Check the brand’s details in the app before you buy.

Send a gift she will actually use