A new bidali.com
Why we rebuilt our website from scratch, what changed, and how we built it in days with a little help from agents.
Our old website was a placeholder. It got us through the early years, but it never told the story of what Bidali is today, and we were not proud of it. So we rebuilt it, along with our customer support, our gift card store and our developer documentation, all in a week.
What we wanted
- Better structure and SEO. Every product, use case and industry now has a page of its own, so people (and search engines) can find what they came for.
- More use cases and industries. Gift cards help a wallet, a bank, an HR team, a travel app and a research panel in different ways. The site now says so.
- Show off the products. The Commerce SDK, Bidali One, the Gift Card API, the Bidali app and Bidali Issuing each get room to explain themselves.
- Make an unsexy industry feel modern. Gift cards are not glamorous. They can still be well designed.
- Feel more human. Real photos and real stories instead of abstract diagrams.
- Work for everyone. Light and dark themes, three languages (English, French and Spanish), and pages that load faster.
How we built it
We started with the content, the structure and our vision for the company: not just where we have been, but where we are going. Rather than fussing with pixels, we created a mood board and thought deeply about our users, the stories they have told us, and the problems they have solved with Bidali.
With that in mind, using our existing content as an anchor, we created a new structure for the site. Every page is a typed content file, and every page is assembled from a small set of reusable sections: a hero, a feature grid, a step list, a story, a FAQ. Adding a page means writing content and picking sections, so the site stays consistent as it grows.
That structure is also what let agents help us. With a clear content model, clear brand guidelines and small sections, we could hand well-defined pieces of work to a team of AI agents, review the results and ship a full site in days rather than months. People still decided what we say and how it looks. The agents did a lot of the typing, fiddling with CSS and copy, and even some of the design. They took on much of the work we used to do painstakingly by hand and never really enjoyed.
As a result, we have a site that is not only more modern and engaging, but also more content-rich and easier to maintain. And we were able to go through multiple rapid design and content iterations in a week, with just one person in the loop and 30–50 agents working in parallel.
A few surprises
We hid some easter eggs in the site. We will not spoil them, but if you want a hint, try hovering the hero.
What is next
This is a first version. We will keep adding stories from partners and customers, more industries, more languages and more of the small details that make a site feel cared for. If something looks off or you have an idea, tell us.
Thanks for reading,
Eric & The Bidali Team
