Bidali Gift Cards Beta

After lots of hard work, our team is excited to unveil Bidali Gift cards - a quick and easy way to spend your digital currency at over 120 top brands like Uber, Apple, Walmart, Best Buy, Microsoft, Amazon and Nike from all over North America. 🙌

One of the main goals of many digital currencies like Bitcoin, Litecoin, Ethereum and others is to be a secure form of digital cash. While we have seen people spend digital currency over the years it's mainly being treated as a speculative asset or store of value. This is because of three critical issues:

You can't use digital currency everywhere

Merchant adoption is growing and there are big players like CheapOAir, Overstock.com and Subway that accept digital currency as a form of payment but we're still a ways away from critical mass just yet. You can't use digital currency at many retailers and most retailers need to pay their costs in fiat currency. It's a chicken-and-egg scenario. So until merchants can pay for at least some of their expenses in digital currency they need to convert what they receive to fiat. There are only a handful of companies that can facilitate this, and we're well positioned to be among them.

Digital currencies are too volatile

Digital currency is still quite volatile because there are far less people that hold some compared to fiat currency. This will change over time and arguably some digital currencies are already looking more stable than fiat currencies like the Venezuelan Bolivar and Argentine Peso. However, currently most retailers do not want to take on this volatility risk. As a result, the digital currency they accept needs to be instantly converted to something more stable. This is something we've been working really hard on.

Poor usability

Sending, receiving and converting digital currency is still quite time consuming and requires a decent amount of technical know-how. In order to reach mass adoption it needs to be at least as easy and fast as current payment mechanisms, if not better. At Bidali, we're building tools for developers and end users that accomplish this goal and make it as easy to send, receive and store various digital currencies as it is Canadian and US dollars.

So far, Bitpay has done a good job pioneering this with Bitcoin but unfortunately to compete with credit card transactions Bitcoin is just too slow and expensive. Today we support Ethereum but are actively working on Bitcoin and Litecoin. There are also second and third generation digital currencies like Stellar and Nano that are going to be a focus of ours because we believe:

1. That they are more fairly distributed
2. That they are under-supported; and
3. They have the potential to compete with current payment methods on the basis of cost and speed

---

We're actively working on solving all these problems with our Payments platform but we wanted to release Bidali Gift cards first for two reasons:

1. To allow people to use their digital currency to buy high quality goods and services from top brands without waiting for them to adopt digital currency payments.
2. To dog-food our Payments platform so that we can make sure it is ready for prime time and demonstrate to merchants how easy it is to integrate.

At first glance it may seem weird to have to go from fiat -> digital currency -> gift cards. We'll admit that adding extra step in between the merchant and the buyer is still a bit cumbersome. The ultimate goal is to go direct to merchants. However, while we continue to drive merchant adoption we see gift cards as a great bridge technology. We'd love for you to give Bidali Gift Cards a try and let us know what you think. Feel free to Tweet us feedback.

If you're interested in accepting digital currency as a form of payment and reducing your fees you can contact our sales team. We'll be launching with some of our first merchants later this year.

Cheers,

Eric & the Bidali team